As the vacation ownership business nears its third decade of existence, our industry has matured in many ways. Today’s product is better designed and better managed. But while we have thankfully shed some of the less-than-desirable lead generation practices of yesteryear, it seems that we’ve taken an eternity to create and implement more original, cost-effective sales and marketing strategies. Perhaps some reflection on our past progresses will help stimulate some creative thinking for the future.
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